Using Dynamic Content Tags

All Available Tags #

SPE PRO supports the same dynamic tags as the Free version:

Site/Store Information #

Tag	Description	Example Output
{site_title}	Your store/site name	My Awesome Store
{site_address}	Store address	123 Main St, City, ST 12345
{site_url}	Your store URL	https://mystore.com
{store_email}	Store contact email	hello@mystore.com

Product Information #

Tag	Description	Example Output
{product_id}	Product database ID	1234
{product_name}	Product name	Hydrating Face Serum
{product_sku}	Product SKU	HFS-001
{product_url}	Link to product page	https://mystore.com/product/serum
{product_price}	Current product price	$29.99
{product_regular_price}	Regular price (before sale)	$39.99
{product_sale_price}	Sale price (if on sale)	$29.99
{product_short_description}	Product short description	A lightweight daily serum…
{product_description}	Full product description	Our bestselling serum is formulated…
{product_categories}	Product categories	Skincare, Serums
{product_tags}	Product tags	hydrating, anti-aging, bestseller

Order Information #

Tag	Description	Example Output
{order_number}	Order number	#1234
{order_id}	Order database ID	1234
{order_date}	Date order was placed	January 15, 2024
{order_time}	Time order was placed	2:30 PM
{order_status}	Current order status	Processing
{payment_method}	Payment method used	Credit Card

Customer Information #

Tag	Description	Example Output
{customer_first_name}	Customer’s first name	Sarah
{customer_last_name}	Customer’s last name	Johnson
{customer_name}	Customer’s full name	Sarah Johnson
{customer_email}	Customer’s email address	sarah@email.com
{customer_phone}	Customer’s phone number	(555) 123-4567

Billing Address #

Tag	Description	Example Output
{billing_address}	Street address	123 Main Street, Apt 4B
{billing_city}	City	Los Angeles
{billing_state}	State/Province	California
{billing_postcode}	Postal/ZIP code	90210
{billing_country}	Country	United States

Shipping Address #

Tag	Description	Example Output
{shipping_address}	Street address	456 Oak Avenue
{shipping_city}	City	San Francisco
{shipping_state}	State/Province	California
{shipping_postcode}	Postal/ZIP code	94102
{shipping_country}	Country	United States

Order Totals #

Tag	Description	Example Output
{order_subtotal}	Subtotal before tax/shipping	$59.98
{order_total}	Final order total	$72.47
{order_tax}	Tax amount	$5.49
{order_shipping}	Shipping cost	$7.00
{order_discount}	Discount amount	$10.00

Using Tags Effectively #

Personalization:

Hi {customer_first_name},

Thanks for ordering the {product_name}!

Reference:

Order #{order_number} – {order_date}

Branding:

Thanks for shopping at {site_name}!
Visit us: {site_url}