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Email Deliverability

< 1 min read

SPE Messages Are in the Email, But… #

If your SPE messages appear in test emails but customers aren’t receiving them, the issue is email deliverability—not SPE.

Improving Email Delivery #

Use SMTP #

Don’t rely on default WordPress mail. Install an SMTP plugin:

  • WP Mail SMTP
  • FluentSMTP
  • Post SMTP

Connect to a reliable email service:

  • SendGrid
  • Mailgun
  • Amazon SES
  • Postmark

Set Up Email Authentication #

Add these DNS records:

  • SPF — Authorizes sending servers
  • DKIM — Verifies email authenticity
  • DMARC — Tells receivers what to do with failures

Check Spam Folders #

Always check spam/junk folders when testing.

Test Your Emails #

Use mail-tester.com to check your spam score.

More Information #

See our Best Practices guide: WooCommerce Email Optimization

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