---
title: Using Dynamic Content Tags
description: "### What Are Dynamic Content Tags? Dynamic content tags are placeholders that automatically insert personalized information when the email is sent. Instead of writing: \"Dear Customer\" You write: \"Dear {customer_first_name}\" Customer sees: \"Dear Sarah\" ### Available Tags #### Site/Store Information…"
url: "https://smartproductemails.com/documentation/using-dynamic-content-tags/"
updated: "2026-01-17"
category: SPE Free Documentation
---

# Using Dynamic Content Tags

### What Are Dynamic Content Tags?

Dynamic content tags are placeholders that automatically insert personalized information when the email is sent.

Instead of writing: "Dear Customer" You write: "Dear {customer_first_name}" Customer sees: "Dear Sarah"

### Available Tags

#### Site/Store Information

| Tag | Description | Example Output |
| --- | --- | --- |
| `{site_title}` | Your store/site name | My Awesome Store |
| `{site_address}` | Store address | 123 Main St, City, ST 12345 |
| `{site_url}` | Your store URL | [https://mystore.com](https://mystore.com/) |
| `{store_email}` | Store contact email | [hello@mystore.com](mailto:hello@mystore.com) |

#### Product Information

| Tag | Description | Example Output |
| --- | --- | --- |
| `{product_id}` | Product database ID | 1234 |
| `{product_name}` | Product name | Hydrating Face Serum |
| `{product_sku}` | Product SKU | HFS-001 |
| `{product_url}` | Link to product page | [https://mystore.com/product/serum](https://mystore.com/product/serum) |
| `{product_price}` | Current product price | $29.99 |
| `{product_regular_price}` | Regular price (before sale) | $39.99 |
| `{product_sale_price}` | Sale price (if on sale) | $29.99 |
| `{product_short_description}` | Product short description | A lightweight daily serum... |
| `{product_description}` | Full product description | Our bestselling serum is formulated... |
| `{product_categories}` | Product categories | Skincare, Serums |
| `{product_tags}` | Product tags | hydrating, anti-aging, bestseller |

#### Order Information

| Tag | Description | Example Output |
| --- | --- | --- |
| `{order_number}` | Order number | #1234 |
| `{order_id}` | Order database ID | 1234 |
| `{order_date}` | Date order was placed | January 15, 2024 |
| `{order_time}` | Time order was placed | 2:30 PM |
| `{order_status}` | Current order status | Processing |
| `{payment_method}` | Payment method used | Credit Card |

#### Customer Information

| Tag | Description | Example Output |
| --- | --- | --- |
| `{customer_first_name}` | Customer's first name | Sarah |
| `{customer_last_name}` | Customer's last name | Johnson |
| `{customer_name}` | Customer's full name | Sarah Johnson |
| `{customer_email}` | Customer's email address | [sarah@email.com](mailto:sarah@email.com) |
| `{customer_phone}` | Customer's phone number | (555) 123-4567 |

#### Billing Address

| Tag | Description | Example Output |
| --- | --- | --- |
| `{billing_address}` | Street address | 123 Main Street, Apt 4B |
| `{billing_city}` | City | Los Angeles |
| `{billing_state}` | State/Province | California |
| `{billing_postcode}` | Postal/ZIP code | 90210 |
| `{billing_country}` | Country | United States |

#### Shipping Address

| Tag | Description | Example Output |
| --- | --- | --- |
| `{shipping_address}` | Street address | 456 Oak Avenue |
| `{shipping_city}` | City | San Francisco |
| `{shipping_state}` | State/Province | California |
| `{shipping_postcode}` | Postal/ZIP code | 94102 |
| `{shipping_country}` | Country | United States |

#### Order Totals

| Tag | Description | Example Output |
| --- | --- | --- |
| `{order_subtotal}` | Subtotal before tax/shipping | $59.98 |
| `{order_total}` | Final order total | $72.47 |
| `{order_tax}` | Tax amount | $5.49 |
| `{order_shipping}` | Shipping cost | $7.00 |
| `{order_discount}` | Discount amount | $10.00 |

### How to Use Tags

Simply type the tag anywhere in your message content:

```
Hi {customer_first_name},

Thank you for ordering {product_name}! Your order #{order_number}
placed on {order_date} is being prepared.

Order Total: {order_total}
Shipping to: {shipping_city}, {shipping_state}

Here are some tips for getting the most out of your purchase...

Thanks for shopping at {site_title}!
```

### Tips for Using Tags

**1. Always include fallbacks mentally** If a customer doesn't have a first name in their account, `{customer_first_name}` might be empty. Write your message so it still makes sense:

- Instead of: "Hi {customer_first_name}!"
- Consider: "Hi {customer_first_name}, thanks for your order!"
- (If empty, still reads fine: "Hi, thanks for your order!")

**2. Test your messages** Place a test order to see how tags render in the actual email.

**3. Don't overuse tags** A few personal touches are nice; too many feel robotic.

**4. Consider context** Not all tags are relevant for every message. A care instruction message probably doesn't need billing address details.