Table of Contents
Overview #
Smart Product Emails (SPE) lets you add custom, product-specific messages to your WooCommerce order emails. Instead of sending the same generic order confirmation to every customer, you can include personalized content based on what they purchased.
The Problem SPE Solves #
By default, WooCommerce order emails include:
- Order details (products, quantities, prices)
- Customer information
- Standard template text
But what if you want to:
- Include care instructions for a specific product?
- Add assembly guidelines for furniture items?
- Provide download links or access instructions for digital products?
- Share tips for getting the most out of a purchase?
- Include product-specific warranty information?
Without SPE, you’d need to manually email customers or hire a developer to customize your email templates. SPE makes this easy for anyone.
How SPE Works #
- Create SPE Messages — Write custom content blocks with text, images, and dynamic tags
- Assign to Products — Link each message to specific products in your store
- Automatic Insertion — When a customer orders that product, your message automatically appears in their order email
Example Use Cases #
| Product Type | SPE Message Content |
|---|---|
| Skincare products | Application instructions, routine tips |
| Electronics | Setup guide link, warranty info |
| Clothing | Care instructions, sizing tips |
| Digital products | Download links, access instructions |
| Food items | Storage instructions, recipe ideas |
| Handmade goods | Care tips, artisan story |
| Subscription boxes | What’s included, how to use |
Free vs PRO #
| Feature | Free | PRO |
|---|---|---|
| Create SPE Messages | Unlimited | Unlimited |
| Order Status Support | Processing only | Processing, On-Hold, Completed, Refunded |
| Messages per Product | 1 | Unlimited |
| Dynamic Content Tags | Yes | Yes |
| Priority Support | — | Yes |
| Automatic Updates | — | Yes |
